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JMP The Label emerged in early 2021, founded by MTV alum Juliette Porter alongside partner Jaymi Washburn. Their vision was clear: reimagine swimwear through an inclusive lens. The brand debuted with stretch-crochet fabrics and minimalist silhouettes that combine comfort, style, and sustainability. It quickly gained attention at events like Miami Swim Week, acclaimed as a breakout star for its thoughtful designs and model diversity.
From the outset, JMP placed size inclusivity front and center. Launching with sizes 0–18 (now up to 3XL), the brand challenges industry standards by blending fashion-forward cuts with real fit. Diverse models grace its site, reflecting an ethos that swimwear isn’t exclusive—it’s for everyone.
Production leverages sustainable fabrics—recycled nylon and eco-friendly materials—while crochet pieces are handmade by female artisans in Bali. Packaging includes compostable mailers and reusable wet bags, showcasing an environmental mindset rarely seen in swimwear lines.
This philosophy resonated on social media and review platforms, where customers highlight the comfortable feel and flattering support across different bust and body types. While the brand remains direct-to-consumer, its user-centric approach, ethical transparency, and trend-level styling set it apart from competitors.
Beyond the brand’s mission, JMP’s design philosophy revolves around craft and conscience. The stretch-crochet swimsuits are signature pieces. Each crochet garment balances flexibility and structure while addressing environmental concerns. Crocheting is labor-intensive but results in breathable, quick-drying, and unique textures—perfect for those seeking differences in garment experience.
JMP’s use of recycled and upcycled fabrics further reduces waste. Cuts that cleanly adapt to different shapes—such as adjustable straps and side ties—allow multiple fit options within one silhouette. This design adaptability helps translate size information across waist, hips, and bust without creating dozens of separate versions.
On the packaging front, biodegradable mailers and reusable wet bags show intention. Consumers report these upgrades as thoughtful additions—evidence that the brand’s green messaging extends beyond marketing copy.
With a sustainability and size-inclusive backbone, JMP positions itself as a modern swimwear label built for ethics as much as aesthetics.
JMP The Label’s bestsellers showcase the brand’s commitment to inclusive fits, elevated design, and sustainable materials. From statement one-pieces to handcrafted crochet tops, these customer favorites combine function and flair—making them must-haves for beach days, pool parties, and resort getaways alike.
The Rio Bottom delivers a flattering high-leg cut and cheeky coverage that highlights curves beautifully. Made from luxe recycled nylon/spandex rib, it enhances your silhouette with a double-v v-shaped waistband—ideal for elongating legs and accentuating hips. Despite its minimal coverage, it offers secure fit thanks to its stretch and quality stitch. Hand wash cold and lay flat to dry for best results. Available in seven sizes from XS to XXXL.
The Cabo Crochet Top blends bohemian charm with modern functionality. Handcrafted in Bali from stretchy nylon/spandex crochet, it features braided neck ties and elastic bust binding for customizable comfort. Adorned with tassels and turquoise/silver bead details, this strappy triangle top stands out both for aesthetics and support. Its elegant artisan construction makes it a standout beach piece. Gentle care (hand-wash, lay flat) is essential to maintain its intricate form.
The Kingston One Piece is a true wardrobe staple. Made from recycled nylon/spandex in JMP’s signature Tortuga print, it features a corseted front, ruched sides, and fully adjustable straps ensuring an impeccable fit across body types. With cheeky rear cut and front coverage, it balances elegance and sexiness. Durable, sculpting, and designed to hold its shape even post-wash—perfect for lounge, swim, or resort wear. Requires hand-wash and flat drying to preserve fabric integrity.
Each product upholds a high standard of craftsmanship. Stitching appears clean, seams sit flat, and materials resist fading or sagging. Recycled nylon blends create a smooth finish that resists distraction; crochet offers a tactile yet resilient texture.
Adjustability plays a core role. Straps on tops, ties on bottoms, and bodysuit-style closures on one-pieces allow mix-and-match sizing flexibility. Even the cheeky styles provide tone without exposing too much.
Fabric thickness ranges from medium to firm. The banded tops and boned structures protect from sagging, while stretchy coverage prevents ride-ups. Many reviewers appreciate the coverage options when switching between bikini and one-piece.
Care instructions involve hand-wash cold and lay-flat to dry, especially for stretch and crochet options. Elastic integrity holds up well post-wash when care instructions are followed.
Customers often highlight fit, support, and comfort. On TikTok and the brand’s site, excerpts read:
“JMP has the comfiest suits… fit perfectly!”
“I am a DD(E) & this top is very supportive”
“The quality is worth the price tag.”
These comments also echo across formats—longer written reviews praise customer service, easy returns, and brand readiness to address fit questions.
Real-world reviewers note:
“Makes you look so good… great quality.”
“Comfortable, soft, stretchy.”
That consistent feedback reflects brand reliability and reinforces shopper confidence.
JMP collaborates occasionally, as seen in the Kayla Richart x JMP “COSMO” capsule, featuring mesh skirts and matching bikinis for vibrant vacation wear.
The brand also highlights “JMP Essentials”—solid-based staples in neutral solids, aimed at multi-season use. Plus, there’s an Americana Shop line that merges classic neutrals with crochet and mesh textures.
New releases roll out seasonally—sometimes via Instagram, generating buzz and showcasing new cuts like high-waist bottoms or cutout one-pieces.
JMP The Label builds a compelling proposition through inclusive sizing, sustainable practices, and fashionable design. The brand defies trends, instead making swimwear that fits modern lifestyles—from beach to brunch.
Its size range, craftsmanship, and ethical choices set it apart. Slight maintenance requirements and pricing may deter some, but for many, these are acceptable trade-offs for elevated quality and inclusivity.
Every piece reflects intention—from recycled fibers and crochet technique to thoughtful packaging. Customers repeatedly praise fit and comfort, especially in supportive tops that stay secure.
Overall, JMP delivers swimwear that believes every woman deserves stylish, conscience-minded swimwear without compromise. With promo codes and seasonal offers available, the cost becomes more accessible, while brand value remains high. Whether selecting a classic one-piece or a stretch-crochet statement, shoppers gain style, comfort, and confidence at the beach.
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